The Magic of Reading Awakens... and then falls asleep

The Steimatzky book store is, according to Wikipedia, "the oldest and largest bookstore chain in Israel." Recently, they released a new ad campaign which I saw on BuzzFeed yesterday that illustrates the enchantments of reading in a very imaginative way. Here's a little taste of the magic:

 Check out more of these sensational ads here!
Always,
Your Bibliomaniac


Bibliographic info:

• "New Bookstore Ads Capture The Magic of Read." BuzzFeed. N.p., 26 July 2013. Web. 28 July 2013.
• "Our Clients." Segmarketing. N.p., n.d. Web. 28 July 2013.
• "Steimatzky." Wikipedia. Wikimedia Foundation, Inc., n.d. Web. 28 July 2013.